Hawking your wares

In the last week a couple of adverts made by ITV has started airing on rival stations. Both feature characters from 2 the station's most popular shows. One has Roger Allam in his role in the Inspector Morse prequel Endeavour. The advert suggests that things will not go well for Fred in the upcoming series. The other is for the titular character Vera as played by Brenda Bleythen and it underlines why I have never seen an episode of that show. The droning voice and superior attitude only remain why I do not watch the show. So of the 2 adverts one works while the other is a complete failure.