Massive ouch for ITV

In what should be a night for high viewing figures ITV suffered a humiliating night. A Simon Cowell less X-Factor got less than 6 million viewers and to make matters worse for the broadcaster that was the bright of the evening. All the preceding programmes got less than 2 million. ITV will be hoping for I'm a Celebrity... Get me Out of Here to bring in the ratings in the vital pre Xmas period for advertisers.