Hey Jimmy do you want to be ratings fodder?

Tonight on BBC1 an one off drama called Care will be screened. It is about a woman (played by Sheridan Smith) who seeks to find the proper accommodation for her Mother (as played by Alison Steadmen) after she suffers a severe stroke. It is written by Jimmy McGovern who is best known for many hard hitting dramas some of which are based on true life events like the Hilsbourgh disaster. However Care will be facing an uphill task to gain a large audience as it will be facing the final of this year's I'm a Celebrity, Get Me Out of Here!. This has IAC most successful year in terms of ratings. To make up for absence of Ant McPartlin while he recovers from well documented personal problems producers put together the most high profile line up of camp mates (Noel Edmonds, John Barrowman to name just 2) in years. The result has been that IAC seen it's best ratings for 5 years. While the winner of this year's IAC will not be known until they are announced the ratings battle between BBC1 and ITV is in no doubt.