Jamie Oliver why do people hate him?

The office I used to work was run like a personal fiefdom by the management. However there came an attempt by higher management to bring in a much uniformed system with local offices no longer doing their own thing now having to work in unison with each other. To get everyone in the office to understand what was happening a video was shown called Accepting Change, an edited highlights package of Jamie Oliver's school food programme. Did people accept change? In short NO!!! Now ever since Mr Oliver appeared on the scene I can not stand him for many reasons these include.

His self-righteous zealot like social crusades. It is is one thing to try promote healthy eating but it is an other to ram it down people's throats.

The whole Mockney geezer routine.. Enough to set your teeth on edge./

His adverts for a supermarket chain which are usually sound tracked to a one album wonder.