Alan Partridge vs Noel Edmonds

In his autobiography Norwich's famous son takes issue with the host of Noel's House Party accusing him of trying to pile his wife with drink. This has led to a hostile rivalary between the 2 (though to be fair to Edmonds it could be doubted if he knows about it) through the years. Though the one thing both men is that they do not take criticism very lightly as though they talked to the camera on both of their shows in the mid 1990's accusing newspaper critics of being snobs, never the twain?

P.S. Yes I know Alan Partridge is really Steve Coogan but I thought I do this for fun