Goodbye St Jaime

Jaime Oliver who in the last few years had become known for his crusades for healthy eating has come under fire for his latest product lauch. Jerk Rice has been slammed for cultural apparition by one MP Dawn Butler over it's perceived links to the Caribbean. Meanwhile Levi Roots perhaps the most famous and successful person to get a deal on BBC2's Dragons Den with his Reggae sauce said Oliver had made a mistake in launching the product. After the closure of an number of branches in his restaurant chain this is the latest smudge on Oliver's reputation.